Noodoll is a London-based design brand born out of playful imagination and loving dedication – to product quality, customer happiness and unique style.

Ricemonsters are the residents of Ricetown. Each adorable character has their own name, personalities and special habitat.  Contrary to popular belief, Noodoll toys are not filled with rice but with fluffy polyester fibres that comply with British safety standards, which makes it so soft and cuddly!